I build data and AI systems that improve operational reliability and decision quality.
15+ years delivering analytical rigour for S&P 500 and FTSE 100 brands â now combining that foundation with AI infrastructure work.
Currently building Mneme â a project memory and decision enforcement layer for AI coding agents, designed to prevent architectural drift and forgotten constraints in long-running software projects.
Education
School of Sciences
University of Ioannina
Bachelor of Science — Physics
Awards & Recognition
Campaign
Awarded by Campaign Magazine — one of the most prestigious recognitions in the UK marketing industry.
2022
Sitecore
Recognising outstanding digital experience design and implementation built on the Sitecore platform.
2021
DataIQ
Two consecutive years recognised by DataIQ for building and sustaining a leading data culture and team environment.
2019 & 2020
Ericsson
Ericsson's internal excellence programme recognising outstanding contribution to the telecommunications industry.
View Certificate →Industry Awards
Coursera — Verified Credential · University of Illinois
A six-course specialisation covering digital analytics, marketing analytics in theory and practice, digital marketing channels, and a capstone project — issued by the University of Illinois at Urbana-Champaign via Coursera.
View Certificate →
What I Do
I advise CMOs and CEOs on marketing measurement strategy, attribution architecture, and data infrastructure. 15+ years turning complex, cross-channel data into decisions that move revenue.
GA4, GTM, server-side tracking, and data-driven attribution setup.
UX audits, funnel optimization, and testing strategies to increase conversions.
Cross-platform attribution modeling and Looker Studio dashboards. ROI, LTV, MMM and Forecasting.
Hands-on workshops to build analytics skills, accelerate execution, and explore AI adoption for smarter insights and automation.
Unify customer data across platforms and use CDPs to enable accurate targeting, automation, and ROI measurement.
Configure consent platforms and data governance workflows using solutions like OneTrust.
Current Project
Mneme is a project memory and decision enforcement layer for AI coding workflows. It stores architectural decisions in your codebase and enforces them — preventing LLMs from reinventing your stack, bypassing your patterns, or ignoring constraints you have already resolved.
LLMs forget. Projects do not. Every session starts cold — repeating constraints, re-explaining decisions, watching the model drift. Mneme injects the right decisions at the right moment, so your AI assistant behaves like the same assistant over time.
See how I fix tracking and attribution for startups, agencies, and ecommerce teams.
Digital analytics consulting Hire Me on Upwork
Data-driven platforms built and operated independently. Both are live, generating revenue, and underpinned by the same measurement and data architecture applied to enterprise client work.
© Theo Valmis