Speaking, Research & Media

Recognition

Awards & Industry Recognition

Work recognised across digital marketing, data, and analytics disciplines — at agency level and in individual leadership capacity.

Campaign Integrated Agency of the Year

2022

Sitecore Experience Award

2021 — Digital Experience

DataIQ Best Place to Work in Data

2019 & 2020

Ericsson Awards of Excellence

Telecommunications

Speaking

Topics & Expertise Areas

Available for keynotes, panel discussions, workshops, and podcast appearances. Topics drawn from 15+ years working at the intersection of data, measurement, and growth — for enterprise brands and founder-led platforms alike.

Marketing Attribution & Incrementality GA4 Migration & Implementation Marketing Mix Modelling Cannabis Market Data & Pricing AI in Marketing Analytics Data Pipeline Architecture CRO & Experimentation Frameworks GDPR & Privacy-First Measurement Affiliate & Commerce Analytics BigQuery for Marketers Building Data Culture in Agencies

Conference interest areas include digital marketing, data & analytics, and cannabis industry events. Active submission interest for events including MJBizCon, Brighton SEO, Marketing Week, and data-focused summits.

MJBizCon — Cannabis industry, market data, pricing intelligence
Brighton SEO / SearchLove — Analytics, attribution, data-driven SEO
Marketing Week Live — Attribution, measurement, AI adoption
Google Analytics Summits — GA4, BigQuery, data architecture
DataIQ Summit — Data culture, pipeline design, reporting frameworks

Research & Publications

Published datasets and market reports

Research output focused on cannabis market pricing, affiliate commerce data, and digital analytics methodology. Archived for academic and media citation.

CannabisDealsUS Cannabis Price Index — Weekly Dataset

Structured weekly pricing and discount data across THC and CBD product categories. Covers 60,000+ products from 200+ verified US merchants. Published weekly; archived to Zenodo with permanent DOI. CC BY-NC 4.0.

Zenodo Archive (DOI) → Live Index →

Cannabis Pricing Research — Market Overview

Analysis of price distribution, discount mechanics, and subcategory trends in the US online cannabis market. Drawn from the Cannabis Price Index dataset. Available for media and research reference.

Read Research Overview →

Digital Analytics & Attribution Methodology

Documentation of the measurement architecture, attribution modelling approach, and data pipeline design principles applied across 15+ years of enterprise analytics engagements.

Read Methodology →

Background

Credentials & Experience

15+ years in digital analytics, working agency-side with enterprise brands and as a founder building data-driven platforms from the ground up. Academic background in Physics (BSc, University of Ioannina) — the experimental method and statistical rigour are how I approach every measurement problem.

Client experience: BT, Dell, Microsoft, GSK, Nestlé, HSBC, Shell, Aston Martin, Mercedes-Benz, Coca-Cola, AON, Knight Frank, Canon, Aviva, O2, Three UK, Mazda, ABB, Virgin Media O2 Business, Pets at Home

Certifications: Google Analytics Certified, Google AdWords Certified, Adobe Business Practitioner

Current founder projects:
CannabisDealsUS — cannabis marketplace & price comparison platform
Cannabis Price Index — weekly pricing intelligence dataset

Location: London, UK. Available for remote and in-person engagements.

Download CV LinkedIn Profile

Press & Media Enquiries

Available for interviews, expert commentary on digital analytics and cannabis market data, and collaborative research. Response within 48 hours.

hi(at)theovalmis.com

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